Photo by: Morgan Redecop Photography – Click photo to visit her Facebook page.


Hi! I’m Jordan Riffe, the founder of Lubbock or List It, lover of exclamation points, and a self-proclaimed “Naptime Hustler*”. Pictured is my sweet, little family. Eric is my husband, business partner, best friend, and hands-down, the funniest/coolest dad on the planet. Cohen is our little guy, and he provides us the BIG motivation to run successful businesses. We both come from entrepreneurial backgrounds, so the apples definitely did not fall far from the trees. We grew up in a small town in the Texas Panhandle, so Lubbock really felt like a big city when we came to college (WRECK ‘EM). The longer we’ve lived here though, the more we’ve felt like Lubbock is just one big small town. We are happy to be part of this community, and are even happier to have the opportunity to run businesses here; it provides us the opportunity to reach out and get to know the people of Lubbock, and that certainly contributes to the small-town feel. My hope is that Lubbock or List It will become a name that people recognize, and a place where the people of Lubbock can come to connect with local small businesses.

Thanks for checking out the site! Feel free to holler at me if you have any questions, or have any ideas on how to better improve your experience on this platform. 



*Naptime Hustler 

[nap-tahym huhs-ler]


  1. An entrepreneur/stay-at-home-mom who works at her office (A.K.A. the laptop on the kitchen table) when the baby naps.